Organizational communication: A way to energize your employees




Organizational communication: A way to energize your employees

I know an Indian based multinational company, where people leave their Government job and join the company for job satisfaction and carrier growth. Organizational communication is a major component to energize the employees. It can happen through company news letter, video conferences, innovative questions and discussion sections. A good organization will not have “us” or “them” attitude; rather everyone will feel the importance while the management is visible and accessible. There should be time to talk, to find solutions and to implement changes.

Sometimes a billion dollar saving idea can come from someone in the lower leadership strata. Even though the communication technology has grown beyond human imagination the tragedy is the employees live in isolation and a place of silence. I am always reminded of the statement from John Maxwell (2008) “It’s lonely at the top was never made by a great leader. If you are leading others and you’re lonely, then you’re not doing it right”.

No leader would leave everyone behind and take the journey alone, but a selfish one. Taking people to the top is what good leaders do and empowering others is one of the main roles of educational leadership.

Kenneth A Hendricks once said: “If you want to know what’s really going on in most companies. You talk to the guy who sweeps the floors. Nine times out of ten, he knows more than the president.” In the industrial age, the CEO sat on the top of the hierarchy and didn’t really have to listen to anybody…but the time has changed… In the information age you have to listen to the ideas of people regardless of where they are in the organization.

Always remember the following things:• Communicate, communicate, communicate….. this is the key.
• Share the excitement about the change with every one you meet.
• Change only what needs to be changed.
• Be honest and timely with good news and bad news.
• Don’t surprise your employees.
• Uses Inter office mail, E-mail, Voice mail, and whatever you can do to enhance your face-mail.

Binu Peniel

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